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| Bunbury will be promoted as an exciting community under the new advertising campaign. Image: City of Bunbury |
Bunbury is set for an advertising facelift, with a new focus on promoting the city’s opportunities.
The City of Bunbury will today launch the Bunbury Brighter campaign in an effort to redesign the city’s brand.
Using the motto “people live brighter lives in Bunbury”, the campaign seeks to highlight the local community and the city’s culture.
City of Bunbury public relations officer Brody Russell believes the new branding will help to shake off negative images.
“Bunbury does have so many things going for it and we need our own community to believe in its potential,” he said.
“If we get that right first, then we can really start to position Bunbury for a brighter future.”
Some of the local faces being included in the first campaign are Bunbury Fringe organiser Jo O’Dea and Foodey Collective owners Michelle Verwijmeren and Terri Thomson.
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| The new campaign logo. Image: City of Bunbury |
A second campaign is expected to be launched later in the year, with a focus on business opportunities in the city.
The official public launch coincides with the start of the Bunbury Fringe festival, which runs from tonight until January 30.
The campaign was designed by the council and Marketforce, an advertising agency whose clients include Lotterywest, McDonalds and iiNet.
